• MEET LAURA
  • CLIENTS
  • PERSONAL WORK
  • PRODUCT DEVELOPMENT
LAURA CARVAJAL
  • MEET LAURA
  • CLIENTS
  • PERSONAL WORK
  • PRODUCT DEVELOPMENT
 

 

Design and Product Development Lead with 20+ years of experience in Men’s, Women’s, and Children’s apparel—across Outerwear, Sleepwear, Intimates, Cut & Sew Knits, Wovens, Denim, Sportswear, and Activewear. With a reverence for craftsmanship and an enthusiasm for innovation, I’ve collaborated with dozens of local and global vendors to bring concepts to life, overseeing every detail from materials to final execution, always pushing for smarter sourcing and next-gen production methods. My approach bridges legacy techniques with future-forward thinking—continually exploring advancements in textiles, sourcing, and manufacturing technologies to elevate product and brand. I’ve led and mentored teams of assistants and interns, building structured, efficient workflows, fostering a collaborative, growth-minded culture that drives creativity and results while honoring traditional practices.

DESIGN

• Partner closely with Creative Directors to develop bold, culturally relevant concepts—rooted in market insight, trend research, and directional storytelling that aligns with brand identity

• Specialize in complex engineered graphics, artwork, embroidery, and embellishments with advanced skill in Photoshop and NED Graphics for precision print development, color separation, and cleanup

• Proactively research advancements in performance and lifestyle apparel to integrate forward-thinking innovations into final product design. Maintain awareness of competition and consumer preferences in order to identify profitable opportunities.

• Translate creative vision into detailed sketches and construction callouts—ensuring silhouettes, materials, performance, and sustainability are achieved in development and align with the brand’s goals

MANAGEMENT

• Lead CAD, Print, and Product Development teams, overseeing end-to-end processes from concept through production

• Drive team performance through workflow delegation, deadline management, and training freelancers, interns, and designers on software, PLM systems, and execution standards

• Reduced costly manufacturing errors by restructuring tech pack and product tracking systems—regaining control from factories and ensuring development accuracy

• Manage all stages of the design process—from concept through production—for multiple collaborations, maintaining brand integrity while meeting deadlines, ensuring quality, and market readiness

PRODUCT DEVELOPMENT

• Own the development cycle from first sketch to final sample—ensuring elevated quality, technical precision, and speed-to-market across all categories. Track sampling, fabric lead times, MOQs, and logistics—negotiating costs and holding vendors accountable for pricing, quality, and delivery.

• Solve production and sampling issues quickly and creatively—partnering with cross-functional teams and vendors to troubleshoot artwork execution, construction, Q&A, and fit as well as to set goals, key objectives, and deliverables.

• Cultivate a trusted network of global factories and vendors, streamlining collaboration and optimizing execution across collections and capsules, and embed innovation into development practices

• Identify opportunities for business improvements, manage resources, steer projects, and streamline processes in order to build and expand the business

 

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lcarvajal.com